![]() Regardless, music genres like folk, baroque pop, and dream pop go over well. There is no specific music in the modern era (although some Japanese bands briefly identified themselves as Mori Kei during its heyday). Tales from Moomin Valley (1990 TV series).Having hot drinks, such as apple cider or hot chocolate.The blush is often highly placed and round. The popular eye shadow options are beige, gold and pink, in minimal styles. The hair and makeup match the outfits in their natural appearance. Popular accessories include lace-up leather boots, tights, and baskets. Floral colors such as light pinks and blues are also sometimes used. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance.Ĭlothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. It combines clothing that appears natural, girly, layered, and loose. Mori Kei has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community. The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. However, in Japan, the style began to decline in the early 2010s, and magazines and brands declined with the end of its popularity.Īs of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. The style also saw considerable popularity overseas, where the name Mori Kei began to be used, leading to the creation of various communities on social media and livejournal. The “Mori Girl” Mixi community reached 35,000 people in 2009, and it caused a big boom that led to the creation of multiple mori kei magazines and brands such as Mori Girl Lesson magazines, Choco's Mori Girl Book, and the popular mori brand Wonder Rocket. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest." So! This is a post calling models, artists, programmers, and writers specifically~ If you’d like to contribute your efforts to the magazine (I.E.In 2006, a community called "Mori Girl" was created on the Japanese social network Mixi. If we could all get paid for this someday, that would be cool but were not sure that’ll happen– SO im proud to announce the starting up of a Mori Lifestyle and Fashion Magazine, My Deerest! This will be a passion project but we really wanna make magic happen. ❅ write something (I always find creative inspiration in silent falling snow!) ❅ experiment new (warm!) outfits with your current wardrobe ❅ craft things using collected nature or unused items in your home ❅ bake and fill your home with delicious smells ❅ visit sewing/fabric shops (all the colorful fabric combats flat, grey days!) ❅ watch Miyazaki movies (or any of your favorite whimsical movies) ❅ arrange your collected items picturesquely around your room/house ![]() My Mori Activities for Fall Weather post was such a hit (thank you everyone who reblogged and enjoyed!), that I thought I’d make another for winter! Where I live, our winters are cold, snowy, and quite long, but even in warmer climates these mori activities can bring winter sentiments.Ĭollect pinecones, evergreen branches, other wild winter things ![]() ![]() Green (dusky shades) - brown, pink, white, taupeīeige - dark brown, dusky green, dusky purple, taupe, white Pink - dark green, dark brown, taupe, cream Purple - light brown, taupe, cream, soft white White - light brown, taupe, cream, dusky green, dusky purple Hama Kei - layers, lace optional, all blues, white, gray, occasional brownĭark Mori - sweet and dark, black, blue, purple, gray, red Magazine Mori - pants and shorts okay, cream, light blue, light green, pink, floral prints, crochet notes, embroidery is good.Īmerican Mori - layers, layers, layers, brown, green, cream, burgundy, embroidery is good.Įuropean Mori - lagenlook inspired, dark blue, gray, brown. ![]() Street Mori - Lots of lacy layer, whit, cream, light yellow, baby blue, pale pink One is for Mori Kei sub-styles and the other for coordinating colors. ![]()
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